Harness the Spirit of Continuous Improvement

As a member of the automotive industry, our business objective is “to deliver the most competitive prices, provide the most intimate and timely service, and drive the highest customer satisfaction”. The key to achieving our objective depends on how our team harness the Spirit of Continuous Improvement to contribute extraordinary hard work, minimize losses, and realize the highest production quality.

Everyone at FIRST RUBBER is dedicated to take on any challenge that comes our way. First, we are optimistic to face each issue with a welcoming smile. Second, we are passionate to get to the bottom of each matter with a strong desire to learn. Lastly, we are fully prepared to tackle each problem with all our efforts.

We are determined to establish FIRST RUBBER as a trustworthy organization by delivering long-term value to win over customers worldwide. We collaborate closely with our partners through more and more virtuous cycles, to grow continuously and fulfill our mission to conduct sustainable businesses.


Vicky Chiang

Managing Director
FIRST RUBBER

Mission and Vision

Our Mission

Contribute to society by conducting sustainable businesses built on the foundation of honesty and integrity.

Our Vision

To become the leading brand in rubber performance parts.

Company Milestones

1992
Founded FIRST RUBBER
Humble Beginnings of First Rubber

On September 1st, 1992, FIRST RUBBER was founded in a small, 140 square meter row house tucked in the outskirts of Bangkok by our President and Managing Director. With little capital, some production know-hows, and 6 employees, our founders embarked on an entrepreneurial journey in a foreign country.

With decades of hard work and perseverance, FIRST RUBBER slowly earned trust and cooperation from many internationally recognized businesses. Through horizontal and vertical integration, FIRST RUBBER, today, has become an important multinational partner for the elastomer industry.

1997
Relocated to Samutsakorn
Establishing the Foundation for Growth

FIRST RUBBER weathered the toughest first few years of starting a new business, and raised funds to purchase a 732 sq meter plot of land in early 1996. Though our operations were small, our compact “office/factory” production site was complete in every detail. As our sales grew, we expanded our operations by purchasing surrounding land and factories. As of today, our operations in Thailand span over 17,000 sq. meter.

2000
Established Joint Venture AFR (Malaysia)
First International Expansion in Malaysia

In 1999, FIRST RUBBER started discussing partnership details with our major customer in Malaysia, Cooltec Industries. In 2000, we established Associated First Rubber Malaysia Sdn. Bhd. (AFR) to address the Malaysian automotive, consumer electronics, and industrial market needs for quality elastomer parts. Today, AFR has expanded its operations to supply oversea markets and has become an important player in the Malaysian rubber industry.

2007
Founded First Rubber (Shanghai)
Capturing the Chinese Market

To address the growing demands of the Chinese market, FIRST RUBBER invested to build operations in Songjian district of Shanghai, supplying the fast-growing automotive, motorcycle, and consumer electronic markets. Today, we occupy 12,500 sq. meter of land, producing elastomer sealing solutions to meet the Chinese market.

Early 2012
Established FIRST RUBBER (Vietnam)
Fortifying Partnerships with Global Automotive Brand

Under the invitation from the largest Japanese motorcycle maker, we established operations in Hanoi in 2012 to produce motorcycle rubber parts, and solely supply the aforementioned Japanese automaker. We have since expanded our operations, and developed businesses with other European and American automotive brands.

Our factory is situated in Binh Xuyen Industrial Zone, occupying 10,000 sq. meter.

Late 2012
Acquired E-Shine Machinery
Upgrading Elastomer Production Technology through Vertical Integration

To upgrade our production technology, we acquired our largest injection molding machine supplier, Dong Xiang Machinery in Taiwan, and renamed it as E-Shine Machinery. We are focused on integrating the most cutting edge technology and automation into rubber production equipment, and provide one stop shop for elastomer parts.

2022
Expanded Thailand Headquarters
Expanded Thailand Headquarters

In 2022, the headquarters in Thailand underwent a significant and large-scale expansion. This development was a major milestone for the company, reflecting its growth and success in the region. As a result of this expansion, the number of employees at the headquarters increased substantially, surpassing 500. This growth underscores the company's commitment to strengthening its presence and capabilities in Thailand.

2024-2025
Completed New Facilities
Completed New Facilities

The construction of the new factory has been completed, and we are currently planning new office spaces to further enhance our operational capacity and work environment.

Customer Awards

The First Choice for Elastomer Parts

Our dedication to create unlimited value for our customers by upholding the Spirit of Continuous Improvement have made us the First Choice for Elastomer Parts. Over these years, in addition to achieving IATF 16949:2016 certification, FIRST RUBBER has accumulated numerous awards and achievements from our customers, such as Quality Awards, Excellent Performance Awards, etc. Most notably in 2010, FIRST RUBBER was selected as a Model of Taiwan and Oversea Enterprise by Taiwan for demonstrating unshaken entrepreneurial spirit of hardwork and perseverance.