Harness the Spirit of Continuous Improvement
As a member of the automotive industry, our business objective is “to deliver the most competitive prices, provide the most intimate and timely service, and drive the highest customer satisfaction”. The key to achieving our objective depends on how our team harness the Spirit of Continuous Improvement to contribute extraordinary hard work, minimize losses, and realize the highest production quality.
Everyone at FIRST RUBBER is dedicated to take on any challenge that comes our way. First, we are optimistic to face each issue with a welcoming smile. Second, we are passionate to get to the bottom of each matter with a strong desire to learn. Lastly, we are fully prepared to tackle each problem with all our efforts.
We are determined to establish FIRST RUBBER as a trustworthy organization by delivering long-term value to win over customers worldwide. We collaborate closely with our partners through more and more virtuous cycles, to grow continuously and fulfill our mission to conduct sustainable businesses.

Vicky Chiang
Managing Director
FIRST RUBBER
Mission and Vision
Our Mission
Contribute to society by conducting sustainable businesses built on the foundation of honesty and integrity.
Our Vision
To become the leading brand in rubber performance parts.
Company Milestones

On September 1st, 1992, FIRST RUBBER was founded in a small, 140 square meter row house tucked in the outskirts of Bangkok by our President and Managing Director. With little capital, some production know-hows, and 6 employees, our founders embarked on an entrepreneurial journey in a foreign country.
With decades of hard work and perseverance, FIRST RUBBER slowly earned trust and cooperation from many internationally recognized businesses. Through horizontal and vertical integration, FIRST RUBBER, today, has become an important multinational partner for the elastomer industry.

FIRST RUBBER weathered the toughest first few years of starting a new business, and raised funds to purchase a 732 sq meter plot of land in early 1996. Though our operations were small, our compact “office/factory” production site was complete in every detail. As our sales grew, we expanded our operations by purchasing surrounding land and factories. As of today, our operations in Thailand span over 17,000 sq. meter.

In 1999, FIRST RUBBER started discussing partnership details with our major customer in Malaysia, Cooltec Industries. In 2000, we established Associated First Rubber Malaysia Sdn. Bhd. (AFR) to address the Malaysian automotive, consumer electronics, and industrial market needs for quality elastomer parts. Today, AFR has expanded its operations to supply oversea markets and has become an important player in the Malaysian rubber industry.

To address the growing demands of the Chinese market, FIRST RUBBER invested to build operations in Songjian district of Shanghai, supplying the fast-growing automotive, motorcycle, and consumer electronic markets. Today, we occupy 12,500 sq. meter of land, producing elastomer sealing solutions to meet the Chinese market.

Under the invitation from the largest Japanese motorcycle maker, we established operations in Hanoi in 2012 to produce motorcycle rubber parts, and solely supply the aforementioned Japanese automaker. We have since expanded our operations, and developed businesses with other European and American automotive brands.
Our factory is situated in Binh Xuyen Industrial Zone, occupying 10,000 sq. meter.

To upgrade our production technology, we acquired our largest injection molding machine supplier, Dong Xiang Machinery in Taiwan, and renamed it as E-Shine Machinery. We are focused on integrating the most cutting edge technology and automation into rubber production equipment, and provide one stop shop for elastomer parts.

In 2022, the headquarters in Thailand underwent a significant and large-scale expansion. This development was a major milestone for the company, reflecting its growth and success in the region. As a result of this expansion, the number of employees at the headquarters increased substantially, surpassing 500. This growth underscores the company's commitment to strengthening its presence and capabilities in Thailand.

The construction of the new factory has been completed, and we are currently planning new office spaces to further enhance our operational capacity and work environment.
Customer Awards
- Customer Awards
The First Choice for Elastomer Parts
Our dedication to create unlimited value for our customers by upholding the Spirit of Continuous Improvement have made us the First Choice for Elastomer Parts. Over these years, in addition to achieving IATF 16949:2016 certification, FIRST RUBBER has accumulated numerous awards and achievements from our customers, such as Quality Awards, Excellent Performance Awards, etc. Most notably in 2010, FIRST RUBBER was selected as a Model of Taiwan and Oversea Enterprise by Taiwan for demonstrating unshaken entrepreneurial spirit of hardwork and perseverance.
The Quality Reward (2010)
Acknowledged for superior quality management and product standards.
Model of Overseas Entrepreneurs (2010)
Recognized for outstanding entrepreneurial performance on an international scale.
Excellence Performance Award (2011)
Awarded for consistently delivering exceptional operational performance.
Quality Award (2012)
Honored for maintaining high-quality standards across products and services.
Best QCC-S Activities Achievement (2012)
Recognized for excellence in continuous quality control and improvement initiatives.
Excellent Product Quality (2012)
Honored for maintaining high-quality standards across products and services.
T-IMDS Achievement (2014)
Recognized in 2014 for excellence in quality, operations, and environmental standards in the automotive industry.
Best Cost Award 2015
Recognized in 2015 for excellence in cost efficiency and smart resource management.
The Excellent Performance Award (2015)
Honored in 2015 for outstanding performance, reflecting exceptional dedication, efficiency, and excellence in achieving business goals.
Cooperative Partner Award(2016)
Honored in 2016 for outstanding collaboration and strong partnership, reflecting mutual trust and shared success.
Best Cost Award 2016
Recognized in 2016 for excellence in cost efficiency and effective resource management.
R-IMDS Award (2016)
Awarded in 2016
R-IMDS Achievement (2017)
Awarded in 2017 for outstanding performance in quality, operational excellence, and adherence to industry standards.